How I made my Web sites so Popular
There are a couple of different ways to get traffic to your web site, I will explain the more popular types of traffic
and how I have used them effectively.
Organic and SEO - Organic traffic is when somebody comes to your site
directly from a search result without you having to pay for it. SEO stands for Search Engine Optimization and is often used
with organic traffic. SEO helps get your web site ranked higher in search results leading more people to your web site.
Paid Search Results - You will notice when you search on google the
top couple web sites are always sponsored. This is from people paying to have their web sites listed at the top to drive more
traffic to their web site. They have to pay every time somebody clicks on the link, their goal is to make more money then
it costs for each click they have to pay out giving them a profit. You will often here the technical term CPC associated with
this type of traffic which stands for Cost Per Click.
Referrals - Many web sites set up Referral programs to bring in new
traffic to their web site. In most cases Referral programs offer a percentage of a sale or fixed rate per new person they
have sign up. You will often see the technical Terms CPA or CPS associated with this type of traffic, it stands for Cost Per
Action or Cost Per Sale.
E-mail - E-mail can be a powerful tool in bringing members back to
your web site and give them other valuable information. A lot of web sites have a monthly newsletter where they can keep their
users informed of what is going on with their web site as well as promote other services and other web sites they might be
interested in.
I have used all of the above traffic methods, but have had more success with some then others. I started out using Paid
Search Results to get my first web site additional traffic. I later moved to Referrals as this was much more cost effective
for me, I found it to be less expensive since I only had to pay when a user signed up and not just for clicking on the link.
I also liked the idea of keeping everything “in house” and not having to pay another company for their services.
An additional benefit to referral traffic is the fact that it gets people talking more about your web site on forums, web
sites, and other areas. Which actually helps your Organic Traffic. It helps because most search engines check to see how many
web sites are linking to your web site. So the more sites that link to yours, the higher your site will be in the search results.
Which means more free traffic to your site. This was especially effective for my A.W.Surveys web site.
I have recently started seeing the power of E-mail as well in getting more traffic to web sites. If you are able to send
out a monthly news letter for your site, you can always add in other web sites where you can receive Referrals from. But,
what I currently do is add in another web site that I own to drive more traffic to it. The synergy by this makes my other
web sites more popular as well.